5 Tips To Get More Visitors

1 – Setup a local business page on Google to get Google reviews and be discovered across search engines

82% of consumers do online searches and read customer reviews before committing to a gym. Make sure you're discoverable across the major search engines. You have to take steps to setup a Google Business Account in order to be discovered and allow customer reviews. Below are two ways to get started:

• Set up a google my business: here you will find the instructions to set up a google my business
• Create a google local page: here you will find the instructions to make your google local page

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2 -Get some initial high reviews on common platforms such as Google reviews and Facebook reviews. 

When was the last time you spent money on a service without first reading reviews? 65%of people read a review before visiting a gym or a studio. For personal trainers, testimonials are some of their most visited pages.

To get more reviews you can:

• Ask your friends and best customers to give some initial reviews on these platforms so you can start off with a boost.
• Offer incentives of some kind for customers who post a review on one of the above platforms.
• Make sure you follow up with customers who have posted reviews to see how their experience was and if they would consider giving another review in the future.
• Get a local marketing agency to do some online reputation management for you.

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3 – Take professional photos and videos.

Professional photos tells consumers that you have a professional gym. Amateur photos give the impression of amateur gyms. It may be a bit more expensive, but it's worth the investment. This is one area that we see gyms often skimping out on, using just their iPhone cameras, however, professional photos pay back in dividends in the long term future. You can use the photos later for all your marketing materials. Good media makes marketing much easier.

For a gym we would recommend that you do the following things:

• Start taking photos in a well lit area so the photos look good and have proper lighting in them. Make sure to take photos of different areas in the gym as you take photos of the equipment as well.
• Give your best equipment some attention and take some great shots of it as well. Start by taking pictures of each piece of equipment from all angles so you can get a good shot of everything you see when working out at the gym.
• Take some photos of your trainers in action as they work with members. This will allow you to show potential customers what kind of workouts they can do with the guidance of a personal trainer at your facility.

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4 – Get customer testimonials and publish them all over your social media and websites. 

Nothing sells better than a nice before-and-after photo of a customer transformation. Stories of achieving along-time goal motivate both new clients and existing clients. Celebrate their victories on social platforms and in newsletters to your community. Who doesn’t like positive reinforcement and recognition? If you have an active social media presence, we recommend:

• That you post customer success stories every week with an offer for new clients. You’ll see more engagement and eventually, more signups.
• To leave quality comments on your customers’ posts about their workout experience with you. This will show that you are paying attention to them and that you care about what they are saying.
• Make sure to post pictures from your social media accounts frequently on your gym’s website as social proof so new customers can see the kind of fun you’re having in your facility and how enjoyable your workouts are.

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5 – Make partnerships with other successful companies. 

Partner with other companies with a similar target market and create a working relationship. These partnerships can help you get in front of many more customers and you can create mutually beneficial relationships where you also provide your partners with access to your client base.

Some great example partnerships include: 

• Physiotherapists
• Healthy food establishments
• Orthopaedists
• Massage therapists
• Golf clubs

Swap customers with them and offer them a WIN WIN deal.

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