What You Need To Make Your Fitness Website Successful?

The transition into the digital space is moving extremely fast, making it the norm for online users to become fitness enthusiasts to push and consume content online. People can now simply get a gym membership, hire a trainer, watch fitness classes, and create a personalized diet plan online with just a few clicks.

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A fitness website can help in the following ways:

• Demonstrate your expertise and quality of service
• Promote online sales and subscriptions
• Help you stay in touch with your customers
• Helps you reach potential customers
• Convenient for customers
• Set new business goals
• Educate customers
• Build and enhance your online social media presence
• Offer special online discounts

However, with such fierce competition, fitness brand owners must pay attention to current trends and align their website and brand development efforts with their short and long-term goals. Below are some tips on how to get the most out of your fitness website.

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Move your membership registration online

While not necessarily necessary for all fitness websites, it is very useful to have a membership feature. For webmasters, having customer contact information can help you optimize your service and keep them informed of fitness updates.

Here are some others reasons why you should move your membership registration online:

• Some of your classes are available online for members to participate or sign up freely, for example, members can decide whether to sign up for a yoga class or a retraining session at the gym today.
• The instructor can always know how many people will come to the class today, so he/she can implement the teaching flexibly to optimize the quality of teaching.
• Clients have personal accounts where they can edit their own fitness and diet status by adjusting some parameters and have their trainers track their progress and physical condition to provide a personalized experience for your users.
• And it is also a good idea to let them register an account through social platforms such as Facebook, because it can save their time and effort.

Provide online customer service or at least a way for customers to reach you. Include your social media on your website for easy access.

Fast and professional customer service can greatly help you increase customer satisfaction and retention, especially if you are promoting or building your business online. Most customers want to be able to shop with confidence and expect sellers to be available to help if they encounter obstacles, so make sure your contact us page is easy to find and use. You can simply embed contact information at the end of the page or at the top of the site, or you can use more automated features such as live chat or chatbots.

Make sure your website is content intensive to tell the customers about who you are.

Your content will be one of the main drivers of your website's success, and you should make sure to follow current trends. According to the 2019 Web Traffic Study, films account for 82% of all web traffic, and using images can help increase customer retention to 65%.

The study also shows that the preferred content formats are as follows:

• Videos, you can put links in your website of some YouTube videos that you have created, or you want your clients to watch.
• Pictures, put good quality photos on your site, you must put them in a compressed format so that your website can be loaded faster.
• Social events, make a planning where people can find when the next social event is they can attend to.
• Blog posts, create a section in your website where all your blogs can be found.
• Downloadable PDF Content, make some e-books or other pdf content that can be helpful for a beginner or some nutrition guides

With these elements in mind, film and visuals of all content are an important part of any fitness web development project.

Images should encourage people to take action, give them an idea of their ultimate goal (e.g. how fit they can be with your company), and give them the motivation to keep going. You can show videos from the beginning of your website so that viewers can immediately see the message you are trying to convey. The images should be professional and unique. The best option is to hire a professional to come to your site and do a professional shoot, but if you are on a budget, a free gallery can do the job.

On the other hand, the visuals you use may affect the loading speed of your site, so you need to discuss your options with your developer beforehand and work out a solution that will keep the site running fast. If you have a limited budget for web development, you can also use YouTube as your main video content platform, but in this case, discuss with developers, SEO experts and the digital marketing team to comply with the whole digital ecosystem. I believe that many people who will enter a fitness website are looking for a new body, and most of them are young people, and these people are more fashionable, so if your website can use some cool effects or beautiful pictures, I believe it can also attract a certain audience. As far as content is concerned, article blogs should also be the focus, especially if you are planning to create a large website. Subscribing to blog posts can help you attract more traffic and provide valuable information to your audience base. There are many exciting topics to discuss in the fitness industry and the blog section is believed to be a good choice.

Create different trial offers

It's important to create a user-friendly checkout process in the first place, because as soon as your potential customers have a pleasant first experience(e.g. after offering them a free trial/training class or buying a fitness formula), the likelihood of them becoming repeat customers increases significantly.

Here are also 3 reasons why you should have a trial offer:

• Free trial can help you increase sales in the long run
• Even if people don't sign up after the trial, you can still target them with different marketing campaigns, special discounts or even educational content
• When a potential customer is about to leave your site, offering a free trial on a pop-up screen is a great way to grab their attention, and maybe they'll stay long enough to start the trial.

Excellent search function

This feature is ideal for larger platforms, for example, to find the ideal classes, fitness programs and trainers more easily.

In this case, it makes sense to integrate the following search queries:

• Fitness level
• Duration
• Fitness intensity
• Difficulty level
• Instructor qualifications

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Of course, if your fitness website is focused on selling fitness products, such as dumbbells or gym food, there are additional filtering options. But the point is, if you need to run a larger website, your visitors will want to be able to easily find what they are looking for. The key elements behind every successful website are functionality and a great user experience. If the page makes it easy and simple for the user to achieve their goals, then they are likely to return to your site in the future. Fortunately, when it comes to these technical and professional related issues, your developer will be happy to serve you and your vision. An experienced developer will tell you exactly what features you need for your website based on research and personal experience.

As a gym owner or a fitness trainer, it is important to make a your fitness website successful. However creating a good website can be complicate and time consuming. That is why we can help and guide you through this process on fitscovery.com, Fitscovery provide an easy and fast way to create your fitness website. If you're looking for more, let us know! We are happy to provide additional free resources or join one of our free bootcamps for business marketing training (focused on the fitness industry). Email us at hello@fitscovery.com :)

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